If it was 10 years back, no one would be aware of what the term ‘Digital Marketing’ mean. Since 2017, people have started to take Digital marketing on a serious note and now it is one of the booming career of the 21st century. Now, most of the youngsters are taking this field as their main career.
However, as the technology evolved over time and the market forces made it mandatory for the traditional businesses to go for digital marketing techniques. Now, the worth of digital marketing industry is around $ 68 and the scope of it is never-ending. While all the other industries are stuck at the growth rate of around 5 to 10%, on the other hand, digital marketing industry is booming with a 40% growth rate.
What are the major roles in Digital Marketing?
- Digital Marketing Manager or Digital Director: This is one of the highest position in the field of Digital Marketing. This post can be attained after 5 to 7 years of experience. He is the person that looks after all the marketing development strategies that will generate more traffic, undertake al the campaigns, make changes in the websites, and update the website according to the Google’s algorithms and much more.
- Web Developer & Web Designer: These are the people who create amazing websites. As a web designer, he will be responsible for creating the websites appealing and user-friendly that involves coding and scripting. For this one needs to have knowledge of JavaScript, JQuery, HTML, CSS and web programming.
- Social Media Executive and Social Media Manager: This is one of the coolest job as you are responsible for keeping check on the latest social media trends and plan the strategies according to it. You need to have a thorough knowledge related to the social media platforms and also creativity is required to handle it.
- SEO Executive/Expert: A well-designed website is of no use if it’s not according to the Google’s algorithms. SEO executive are responsible for deriving good traffic to the website by making it SEO friendly. This requires SEO training in Bhopal so that it can rank among all the pages in the SERPs.
- PPC/SEM Expert: There is a great demand for PPC professionals (paid SEO) as they are responsible for creating paid ads. They generate a lot of leads for the company as they manage PPC keywords, refine landing pages, and generate reports and more.
So, I think now you are ready for taking admissions for digital marketing training in Bhopal.
